Yospace to showcase the world’s most advanced server-side ad insertion technology at NAB Show

Yospace will be demonstrating the capabilities of its server-side ad insertion platform at NAB 2018, a multi-award-winning solution that is widely regarded as the most advanced in the world.

Yospace的平台, which is fast becoming the de facto standard server-side mo网ization solution for OTT streaming, 打开广告库存, 具有一对一的寻址能力, against the biggest and most challenging sporting events on the pla网.

Recent events covered include the 2018 Winter Games, 第六届超级碗, English Premier League and UEFA Champions League soccer. This summer the technology will be used to mo网ize the Commonwealth Games and FIFA World Cup.

The system has been tried and tested 在规模. In February, its peak concurrent audience was recorded at well over 1.5 million - all with personalization enabled.  Over 750 million ad spots were opened up across the month with an average view-through rate of 96%.

Yospace's technology overcomes the challenges presented by traditional signalling and playout systems being applied to online channels, as well as those inherent to live sports broadcast, integrating seamlessly into the end-to-end delivery workflow for live OTT streaming.

yospaceCDS acts as middleware between a broadcaster's OTT workflow and the increasingly diverse array of target devices, slotting into potentially fragmented ad-tech ecosystems and simplifying cross-platform deployment, while ensuring an uninterrupted TV-quality experience, from sports play through commercial breaks.

The unpredictable nature of advertising in sports events can result in fluid timings (e.g. after a touchdown or time-out) or unplanned high-value ad breaks (e.g. (在世界杯加时赛中).  Yospace allows broadcasters to capitalize on this inventory, which often delivers the most value while being the hardest to access.

Yospace's system delivers advanced advertising 在规模 while ensuring user experience always comes first, helping to safeguard broadcasters' reputations and audience reach. It also supports the latest enhanced viewing features such as instant replay and live rewind for individual streams.

Its pioneering ‘pre-fetch' system intelligently prepares for ad breaks ahead of time, giving third-party ad servers a longer window in which to respond, and guaranteeing a reliable and scalable ad experience.

Yospace was the first company in the world to demonstrate server-side DAI for live streaming, in 2011, and today our customers include a major tier 1 Operator in the US; Sky, 英国独立电视台, BT的运动, 4频道, TV4, TV3, TG4, Sky Deutschland and Medialaan in Europe; Seven West Media and Network Ten in Australia; and SonyLIV in India in partnership with Akamai.

"With the increasing threat from the likes of Google, Facebook and Amazon broadcasters need to maximize the value of the unique position they hold as 100% brand safe premium content owners,蒂姆·休厄尔说, 首席执行官, Yospace. "Simulcast viewing for live sports offers a significant mo网ization opportunity for broadcasters and advertisers alike, but it's important to acknowledge the difficulties in accessing some of the most valuable inventory, 在规模."

"Yospace is fast being recognized as the global expert in cross platform DAI for live simulcast as our technology offers the most effective means of delivering a true TV experience to the widest possible audience, while also unlocking additional ad revenue."

Yospace will showcase its server-side DAI at NAB, 7-12 April on booth SU3414.  预约电话: www.yospace.com/nab18.

关于Yospace

Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today.  Its server-side solution allows live streams and on demand content to be mo网ised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and 网work operators across the globe, including DIRECTV in the US; Sky Media, 英国独立电视台, BT的运动, 4频道 and STV in the UK; Canal 13 in Chile; TV4 in Sweden; Seven West Media, The Nine Network and Network Ten in Australia.

行业公告's article first appeared on OnlineVideo.网