OTT提供商面临的最大挑战

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达伦Lepke: 我们的挑战通常就是客户的挑战. When I think about the things that Michael and Geir are going through with the loss of live sporting events due to the pandemic, and 当然 the kind of changes in behavior of consumers maybe shifting more towards SVOD services for the remainder of the year, 我们最大的挑战将是, how do we support our customers when live sports and other live events return--whatever we call this new normal? I'm 100% confident that we will get back to a normal state. We've already seen some green shoots of sports leagues, restarting in Europe. There are some big announcements coming around NBA, NFL, and MLB here in North America.

Our challenge is to maintain the current level of service for our customers, 因为, 在一般情况下, 一切顺利. 流量增加了，视频流量增加了. And then, when live events return, we don't expect everything else to decline. 我们认为这将是对正在发生的事情的补充. For us, that means preparing to be running multiple live events during one day. We're expecting peak traffic across the internet to continue. So we'll continue to invest in our network capacity and network quality, 并最终确保当事情发生时, that everybody has the opportunity to capture on the consumer interests around live sports and ultimately translate that into subscription or advertising dollars.

Nadine Krefetz: 这当然很重要. 事实上, 我们甚至还没有涉及到盈利方面, but I think I'm going to jump over to Geir--your challenges, 他们是相似还是不同?

盖尔·Magnusson: 它们非常相似. We're a sports-first, "come for the sports, stay for the entertainment" offering. 所以停止运动对我们来说很有趣. We have seen an increase in consumption 因为 people are home now and, 他们需要消费新闻, 当然, 注意发生了什么. And then also with the entertainment offerings, they're just using it to spend time. Going forward, I think we're going to see sports come back. 我们开始看到了. 德甲已经开始了. 我非常乐观. 它会回来的. It may be different, 当然 weird to watch a soccer game in an empty stadium. 但我们会解决的. As a business we're constantly focused making a better consumer experience. 然后我们最近成为了一家上市公司. That brings a set of challenges that as a private company, 这也是我们关注的焦点, 不断增长的用户增长, 增加我们的利润和通常的东西.

Nadine Krefetz: 现在, 事实上, 因为体育正在进入网络, is there anything special that you're thinking about since you're the new content in that you are getting refreshed?

盖尔·Magnusson: 所以让我振作起来的是, 因为 of the growth of OTT in the last couple of months, we're starting to see some of the national distribution infrastructure getting a bit stretched. As we get even more content with more simultaneous viewership--which is what happens with sports--we're paying very close attention to this to make sure that we can deliver that good experience that people are looking for.