创作 and Dativa Partner on Data-Driven Marketing Solution
在线视频平台 创作 is partnering with TV data consulting company Dativa to create an intelligence source that will bring the power of big data to companies of any size. 叫做数据湖, it blends TV viewing data from a variety of sources and lets marketers tap that knowledge to improve their campaigns.
创作's Targeted TV solution, which serves video to over 40 million viewers each month, is the solution's initial dataset, but it also includes customer data from OSS/BSS, CRM, Appsflyer, 和谷歌分析, as well as third-party data from Experian和Comscore. The solution puts all that data on the same playing field—unifying and normalizing it—so marketers can use AI tools to test marketing campaigns that will appeal to their targeted audiences. The end goal is creating more effective marketing campaigns. 例如, a TV service provider could develop a campaign to turn AVOD viewers into paying subscribers, or determine the right price offering to appeal to different targeted audiences.
By serving each user or segment the most relevant and engaging experience possible, marketers can optimize user retention, 盈利增长, and increase content consumption, 谢伊·大卫说, president and general manager of media and telecom for 创作.
创作 believes its system will be a great improvement over relying on standard analytics or running A/B tests.
"This brings actionable insights to a whole new level," David says. "Customers will leverage our data lake and enjoy AI segmentation based on the largest cloud TV deployments worldwide. 除了, we are developing a unified and central dashboard that will process the data from a wide range of sources, and present the data and insights in a single, 易于使用的视图."
The data lake solution is available to any customer of 创作's Cloud TV platform.
相关文章
Newrow gives 创作's Meeting Solution increased collaborative features like group white board, 同步观看, and real-time quizzes and polls
1月23日2020
A recent report says marketers plan to increase their digital ad spend significantly, and one of the big winners in that area is digital video.
10 Oct 2019
Organizations that outsource their video creation to agencies average 1 to 2 videos per month, while those with an in-house team get 3 to 10 videos.
2019年5月21日
The SDK now keeps an eye on connectivity data at the network, 设备, 玩家级别, which should improve mobile connections in emerging markets.
2019年2月21日
One-quarter of large companies stream one live event per week, while nearly half stream one live event per month. Training and communication are cited as top benefits.
11月19日2018
The company's Cloud TV service gains the ability to deliver in-feed TV-like ads to advanced demos selected by the advertiser.
2018年9月7日
Companies and Suppliers Mentioned