edgcast:从2021年的顶部看

"C“内容为王”是媒体界经常重复的口头禅 & 娱乐. There is much truth to this statement and great content definitely keeps consumers engaged—even when confronted with less than ideal user experiences. However, we are also in a golden age of content and the streaming landscape is 充满了具有引人注目的库的服务. When so much great exclusive content is available in multiple places, 服务提供商 must also prioritize innovating 查看器 experience to hold on to those eyeballs in a competitive and crowded marketplace.

如今的消费者精通技术，习惯于选择, 控制和个性化的几乎每一个方面 现代生活. Video publishers must respond to this expectation by using sophisticated platform features to deliver viewing experiences 这反映了兴趣和偏好 查看器. 流行的社交平台尤其擅长于此. 事实上，它是一个至关重要的核心元素 保持参与和交付业务成功. 类似的, 高度个性化的观看体验, such as fully personalized streams or virtual linear playlists, will maximize a service's engagement rate and lead to higher subscriber retention. We are seeing engagement improvement with customers that utilize personalization capabilities of our platform to do exactly this.

个性化的需求也延伸到了广告领域. Broadcasters can use the knowledge of individual viewers' habits to create highly targeted ads. Personalization in advertising is no longer restricted to how relevant an ad is to a viewer; it should also include the placement of an ad and its length. 通过采用这种方法, 服务提供商 will deliver next-generation viewing experiences at scale that are much more engaging than anything we've seen before. 

个性化从未像现在这样重要, 在接下来的几年里, it will play a pivotal role in the success or failure of a streaming service. Next-generation personalization tools and programming capabilities will underpin the success of a streaming service through its ability to drive the growth of 视频观看量和收入. The 服务提供商 that commit to innovating the viewing experience will keep subscribers engaged and avoid the possibility of 他们转而使用竞争对手的服务.

edgecast.com

@edgecast

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