Grammy Awards Plan Online Video Blitz
Music fans who can't get enough of the annual Grammy Awards will be pleased to hear that, 第二年, they'll be treated to three days of online video coverage prior to the ceremony.
周五开始, 2月11日, The Recording Academy, the organization behind the awards, will offer a real-time broadcast of 事件 leading up to the awards. Streamed 事件 will include the Social Media Rock Star Summit, the MusiCares Person of the Year Tribute for Barbra Streisand, and the pre-Grammy Gala that will honor David Geffen. Starting with the Grammy Awards red carpet arrivals, online video will offer backstage interviews.
To pull this off, The Recording Academy is partnering with some big names in online video. AEG数字媒体 will live stream all the 事件; its Tremelo Player will offer viewers multiple camera angle viewing options. Akamai will handle distribution for live and on-demand video. LiveU的 mobile backpacks will be used to capture and stream footage.
Viewers will be able to find the video on the 格莱美的网站 as well as on YouTube.
"Grammy Live has evolved into a truly engaging online experience that takes users beyond the 太阳day telecast and behind the velvet rope,彼得·安东说, The Recording Academy's vice president of digital media. "We are thrilled to provide an online-only experience enabling fans to interact with their favorite Grammy moments, 艺术家, 事件, and more for three very exciting days."
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